Canned Tea Branding

Brief: Create a conceptual drink brand targeted toward young, health-conscious consumers that comes off as fun and unique. Yuntea is a pun on the Chinese word "Yunqi," meaning luck, emphasizing the good fortune the tea can bring a customer. Each category of tea included a mascot representing what benefits the tea would give the drinker. For example, the red tea brings strength while being represented by a tiger.

Cultural Background and Exploration:

Sketches depicting the research into the benefits and history behind each flavor of tea. Deep exploration into Chinese culture and symbolism to decide on a name and choose the correct animal to represent each corresponding flavor.

Font and Color Explorations:

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